10 years ago I wrote the first edition of Crashproof your Business. I’m giving half of it away to 100,000 people gratis. This is the first 70 pages that describe the problems we small business owners face, the ownership stuff that nobody tells you about until it is too late. Our businesses efforts all have […]
The end of each year is a fine time to look back and assess whether one is on the right track. Or, in my case, not. Lest I sound like a self-focused ego maniac, let me explain why this might be relevant to you as a reader of this twelve year old weekly. Twenty years […]
I spent three years selling life insurance in the 90s. It was the toughest time of my life. But as a learning experience it remains unbeaten. About 100 years ago Frank Bettger started selling life insurance in the United States. Some time later he wrote about his experiences in a book that was translated into […]
There’s no shortage of people who want to tell us how to live our lives. I think this is most true for those of us who run our own shows. It does not build much confidence when almost all of us are, to say the least, flying by the seat of our pants. As a […]
An outstanding book of common sense about marketing.
The last few weeks of each year are traditionally occupied with looking ahead, getting direction, and setting yourself up for failure as you break all those resolutions (and plans for a better you) by yelling at the kids, deliberately stomping on the cats tail, and (my personal favourite) giving some digital direction to some fellow […]
So you meet the woman of your dreams, and in the course of the discussion she asks you what you’d like to see in your ideal partner. And you answer “Actually, I don’t mind. As long as she’s female.” Wrong! You go home alone. Again! And that’s what it’s like talking to folk about marketing. […]
In every bank manager’s office is a piece of furniture that bears a startling resemblance to a chair. When you visit your bank manager wanting to borrow money, your bank manager points to this piece of furniture and says “Won’t you bend over my barrel?” You see, he knows that 9 out of 10 small-business […]