PetesWeekly

When cars first started to replace horses, they each had a different cockpit. This meant that you needed to start from scratch each time you climbed into a new driving seat. For a hint of how tough driving was back then, read this article showing how to start a Ford Model T.

Life on the Internet is much the same. There is so much techie stuff peeking out from under the hood, and so much noise from techies,  that it scares real humans. It makes the learning curve long, costly, and intimidating.  (At least for normal people.)

We like to think that we’re hiding all the techie stuff away, and offering a very clean, easy way to get your products and services in front of buyers.

Below is the dashboard for the new tool we launch on February 1st. I thought you might enjoy a first peek, and a few words about what it all means.

1. Enter a basic idea that describes one facet of your business. I entered ‘seals’. It took a few seconds to type in ‘oil seals’, ‘hydraulic seals’, and ‘mechanical seals’. And then I selected South Africa as my target market for this campaign.
2. The engine scanned Google for a few seconds and gave me list of 100 search terms that real prospects used to find ‘seals’ last year. ‘Oil seals’, ‘hydraulic seals’, ‘seal kits’, and so on. I chose those that each deserved their own page.
3. Then the engine suggested a domain name that search engines will love: sa-seals.co.za
4. I capitalised it because SA-Seals.co.za is easier on the eye than sa-seals.co.za
5. The engine then collected the most searched for terms for each specialist page. This took about 60 seconds.
6. The engine then listed the pages I had chosen, and let me shuffle the the search terms to better fit each page of the new site. I didn’t have to because they were just fine
7. Then  I took a few minutes to proofread the adverts to make sure they had no grammar errors, and adjusted a few where the search terms were too long to fit in.
8. I proofread each page to make sure that the grammar worked.
9. I uploaded a picture that someone looking for an oil seal would enjoy.
10. If I already owned this domain a single mouse click would publish all 8 pages (4 for the products, a thank you page, and a couple of others) in under 1 minute. Sadly I don’t, so I must wait for the web registrars to fire up their Model T Fords – and that takes between 2 hours and 24 hours. During this time I can get on with other stuff. The moment the domain is set up I will get an email.
11. Once the site is displaying itself, one click downloads the complete campaign of 35 adverts, all tuned to match the site pages. All I have to is upload these to my Google Adwords account and a stream of prospects starts to flow, 24/7.

Total time invested? About 40 minutes. Yet that campaign will be seen by about 45 people in SA wanting oil seals in – each working day. That’s worth between 2 and 4 enquiries each day.

I haven’t yet published the site, so please don’t get too frustrated looking for it.

And that, we think, is the future of Internet Marketing for small business. Simple, easy, and very fast. For less than the price of an ad in one Yellow Pages.